Our Values
What matters most are the values we share with others.
Helpful
Idahoans are known for their willingness to help others, from personal kindness to organized community efforts. Having the needed knowledge and capabilities, they step up to help, driven by a commitment to individual prosperity and the desire to make a positive impact
Authentic
Idahoans value direct, sincere communication, taking full responsibility for their words. This principle of authenticity is rooted in the ethos of "live and let live," where speaking one's truth and respecting others' rights to do the same fosters a community of mutual respect and coexistence.
Adventure
Idaho's diverse landscape — from its towering mountains to expansive wilderness areas, deserts, and rivers — invites the spirit of adventure. This spirit thrives in pursuits like hiking, kayaking, hunting, and more, celebrating a life where embracing nature's challenges while appreciating its beauty is a cherished way of life.
Grit
From the arduous work in silver mines to the labor of potato fields, Idahoans have cultivated a spirit of resilience, taking on individual responsibility to surmount harsh conditions. Grit here means tackling challenges head-on with the unwavering resolve of our ancestors, embodying enduring perseverance, self-reliance, and resilience.
Resourceful
Idahoans demonstrate remarkable resourcefulness, transforming the land's offerings into the essentials for survival and our modern lives. Through skill and creativity, they utilize available resources not only to meet basic needs but to enrich life, representing a tradition of ingenuity and self-sufficiency.
